Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your actions, settings, or preferences over time. Cookies can also be used to measure how a site performs and how users move around it. The same rules generally also apply to similar technologies that store or access information on a user’s device.

2. Why We Use Cookies

We use cookies and similar technologies for reasons such as:

• making the website function properly
• keeping parts of the site secure
• remembering your preferences
• understanding how visitors use the site
• improving website speed, usability, and performance
• helping us measure the effectiveness of pages, content, or campaigns

UK guidance is clear that websites should explain what cookies do and why they are used, and should keep their use proportionate and transparent.

3. Types of Cookies We May Use

4.1 Strictly Necessary Cookies

These cookies are required for core website functions. Without them, some parts of the site may not work properly. This can include basic security, page navigation, form submission support, or saving your cookie preferences.

Under UK guidance, strictly necessary cookies are usually the main category that may not require consent when they are essential to provide the service the user requested.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website. For example, they may show which pages are visited most often, whether users encounter errors, or how people move through the site.

This information helps us improve the structure, speed, and usability of the website.

4.3 Functionality Cookies

These cookies help remember choices you make, such as language settings, form preferences, or other usability options, so the site feels more consistent when you return.

4.4 Advertising or Marketing Cookies

These cookies may be used to support relevant advertising, measure campaign performance, or prevent repeated display of the same promotion. They may also be used by third-party services where those tools are active on the site.

These cookies are generally non-essential and should not be placed without appropriate consent.

4. Session Cookies and Persistent Cookies

Cookies can also differ by how long they stay on your device.

Session Cookies

These are temporary cookies that usually expire when you close your browser.

Persistent Cookies

These remain on your device for a longer period or until they expire or are deleted manually.

Cookie policies commonly explain both types because they affect how long information remains stored on a user’s device.

5. First-Party and Third-Party Cookies

First-Party Cookies

These are cookies set directly by our website.

Third-Party Cookies

These are cookies set by external services or providers used on our website, such as analytics, embedded tools, advertising platforms, or content integrations.

Some third-party services may collect data directly under their own privacy and cookie policies. Where that happens, their policies will apply to the relevant processing as well.

Cookie policies in this sector commonly explain both first-party and third-party cookies, especially where analytics or external tools are involved.

6. Similar Technologies

We may also use similar technologies that work in a comparable way to cookies, such as:

• pixels
• tags
• scripts
• local storage tools
• analytics identifiers

UK guidance makes clear that the cookie rules are not limited to cookies alone and can also apply to other technologies that store or access information on a user’s device.

7. Consent to Use Cookies

Where required, we will ask for your consent before placing non-essential cookies on your device.

This means:

• strictly necessary cookies may be used without separate consent where they are genuinely essential
• analytics, functionality, and marketing cookies may require your consent depending on how they are used
• you should be able to accept, reject, or manage non-essential cookies through the cookie banner or settings tool

UK guidance says non-essential cookies should not be set before valid consent is given, and that consent must involve a clear positive action.

8. How to Manage Your Cookie Preferences

You can usually manage your cookie choices in the following ways:

On Our Website

Where available, you can use our cookie banner or cookie settings tool to:

• accept all cookies
• reject non-essential cookies
• manage cookie categories individually

In Your Browser

Most web browsers allow you to:

• block cookies
• delete existing cookies
• receive alerts before cookies are stored
• restrict certain cookie categories

Please note that blocking essential cookies may affect how the website functions.

Industry cookie pages commonly include browser-level controls and preference-center options as part of user choice.

9. Cookies We Aim to Avoid

We try to keep cookie use proportionate. Where possible, we avoid using cookies that are not needed or that collect more information than necessary.

UK government guidance recommends using as few cookies as possible and storing the smallest amount of information needed for the shortest reasonable time.

10. How Long Cookies Stay on Your Device

The length of time depends on the type of cookie used.

• Some cookies last only for your browsing session
• Others remain until a fixed expiry date
• Some remain until deleted manually through your browser or settings

The retention period depends on the cookie’s purpose and technical design.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, website tools, analytics services, or how cookies are used on the site.

Any changes will be posted on this page with an updated revision date at the top.

If our cookie use changes in a meaningful way, users may need to provide fresh consent for certain non-essential cookies. UK guidance specifically notes that fresh consent may be needed where cookie use changes over time.

12. Contact Us

If you have any questions about this Cookie Policy or want more information about how cookies are used on our website, please contact:

Assignment Helper UK
Phone: +44 (161) 5645566
Email: info@assignmenthelperuk.com
Address: West End, W1167-169 Great Portland Street London